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The manager of a superstore was surprised to see his newest salesman ushering a man out the door with multiple signed contracts in hand. The customer left with a new boat, SUV and enough new tackle to outfit the boat for an extended period of time. The man actually seemed very happy with his purchase and the new salesman almost seemed like the customers best friend.

The manager was impressed and was curious how the young man had convinced the customer to make so many expen...

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If you travel to antique and thrift stores in America’s heartland you find a slightly different idea of marketing than Broadway in New York. 

“Do know anybody about your size that might need a leather jacket?”

“You wouldn’t have any idea what a fella could do with a Queen Anne’s chair?”

These comments are a not so clever way of asking you to take a look at something the proprietor of a store may feel you have overlooked.

In most cases these second hand stores rel...

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It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi

How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.

Entrepreneurialism is bolstered ...

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John (or Joan) Q. Citizen probably don’t think of how certain decisions in the business world affected them. The primary thing most are concerned with is making sure they have enough money to pay the bills.Gas prices rise, but they don’t automatically think of the higher grocery prices they would soon be paying. They just knew things were tighter now than they have ever been.Unions demanded more money, but they didn’t automatically think of how that might affect the price of their next car or airline ticket they just hoped the car would last a little longer or a great...

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business success, competition, marketing -

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.When I say eliminate, I mean ... take them out of your prospect’s consideration set for your product or service category. Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase. That way you get their business, instead of your competition making the sale.What this means is if you sell widgets, you want your prospects to only think of your widgets...

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